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Examples of Exploratory Research


❶They hope that this will give them an idea on the types of questions and methods that were helpful to others.

Descriptive Research

Exploratory Research
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Examples of Exploratory Research Design

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Exploratory research follows a format that is less structured and more flexible than descriptive research. This approach works well when the marketer doesn’t have an understanding of the topic or the topic is new and it is .

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Create Research Procedures. Procedures in exploratory research can take numerous forms. In some cases, depending on timeline, budget, selected objectives, and the topic at hand, more than one approach may be employed.

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Exploratory research (or ER) is an examination into a subject in an attempt to gain further insight. With ER, a researcher starts with a general idea and uses research as a tool to identify issues that could be the focus of future research. Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design. Exploratory research helps determine the best research design, data-collection method and selection of subjects. It should draw definitive conclusions .

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Marketing Research can be classified into three categories depending upon the objectives of the research. Exploratory Research Exploratory research is used in cases where the marketer has little or no understanding about the research problem due to lack of proper information. Exploratory research is an important part of any marketing or business strategy. Its focus is on the discovery of ideas and insights as opposed to collecting statistically accurate data. Its focus is on the discovery of ideas and insights as opposed to collecting statistically accurate data.