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Quantitative and Qualitative Research

Differences

❶About Us Contact Us. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them.

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Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods.

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Quantitative Methods Methods include focus groups, in-depth interviews, and reviews of documents for types of themes Surveys, structured interviews & observations, and reviews of records or documents for numeric information.

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Accordingly, quantitative data collection methods are based on numbers and mathematical calculations. Quantitative research can be described as ‘entailing the collection of numerical data and exhibiting the view of relationship between theory and research as deductive, a predilection for natural science approach, and as having an . Quantitative research is “explaining phenomena by collecting numerical data that are analysed using mathematically based methods (in particular statistics).. Qualitative research seeks to answer questions about why and how people behave in the way that they drossel.tk provides in-depth information about human behaviour.

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Qualitative research is inductive and does not require a hypothesis in order to start the research process. Let's take a closer look at this important difference, and dig a bit deeper into three key terms that help define quantitative and qualitative research. Qualitative Research is ideal for earlier phases of research projects while for the latter part of the research project, Quantitative Research is highly recommended. Quantitative Research provides the researcher a clearer picture of what to expect in his research compared to Qualitative Research.