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What is a Customer Buying Process?

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❶Marketer can change or modify marketing programme based on the study of how the product is used and disposed. However, three factors further affect whether buying intension result into actual purchase.

The consumer buying process

Factors influencing business customers
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Aug 22,  · Also known as a customer purchasing process, a customer buying process is the series of steps that consumers employ when it comes to making decisions about and following through with .

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A buying process is the series of steps that a consumer will take to make a purchasing decision. A standard model of consumer purchase decision-making includes recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation.

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Business to Community has outlined 6 stages of the buying process and provides marketing strategies for each stage. STAGE 1: PROBLEM RECOGNITION Problem recognition is the beginning stage of the customer buying process. A customer identifies with a problem when they perceive their current reality as different from where they desire to be. Marketing - The consumer buying process: The purchase process is initiated when a consumer becomes aware of a need. This awareness may come from an internal source such as hunger or an external source such as marketing communications. Awareness of such a need motivates the consumer to search for information about options with which to fulfill the need.

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Chapter 6 Class Notes Contents of Chapter 6 Class Notes. What is Consumer Buying Behavior? Stages of Consumer Buying Behavior? Types of Consumer Buying Behavior. Stages of the Consumer Buying Process Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of the process.