Skip Nav

Starbucks Customer Profile; Relationship Marketing Customer Analysis

Starbucks Marketing Research

❶Starbucks' target market is urban professionals between the ages of 25 and 40, who make up almost half of the coffee chain's consumers. We felt that for older generations in Finland, they might prefer to drink their coffee from fine china as they tend to be more picky and traditional coffee drinkers than younger generations.

Blogiarkisto

What Are Some Facts About Starbucks Coffee?
How to cite this page
Who Is the Target Market for Starbucks?

Where Does it Come From. Simply Garcinia is naturally extracted from the Garcinia Cambogia fruit found in India and Southeast Asia for its high concentration of HCA (Hydroxycitric Acid).

For centuries Garcinia Cambogia has been used in cooking and seasoning of the local foods there. Unlike other Garcinia supplements, Simply Garcinia contains no fillers, added chemicals or genetically modified ingredients.

Creating the Starbucks Customer Profile

Main Topics

Privacy Policy

Jun 29,  · While Starbucks also has regular customers who are black coffee purists, those people aren't the company's target market. Starbucks courts those who are willing to plunk down $10 for a snack and beverage without thinking about the cost. Urban-ish, On-the-Go. Another description you often hear of Starbucks' target audience is that they're urban.

Privacy FAQs

The target customers for Starbucks share a variety of characteristics, including a high income bracket, an awareness of social status and environmental consciousness. Starbucks' recent decision to carry bakery products from San Francisco-based La Boulange has reinforced the .

About Our Ads

Who is Starbucks' favorite customer? Its target demographic is urban and affluent, often on-the-go white-collar professionals looking to take their caffeine fix with them to the office. The company considers its core customers to be educated, with an average age of 42, and average income of $90, Starbucks is mainly focusing on the strategy of new products, stronger customers’ connection as third place and expanding their store locations in US and abroad. It has followed the Segmentation, Targeting and Positioning process (STP).

Cookie Info

Starbucks segmentation, targeting and positioning comprise marketing decisions directed at identifying appropriate group of people among the general public as future customers for the business and targeting this segment via positioning products and services that resonates well with their needs and wants. Starbucks Consumer Insights Do these consumers match the intended target market of Starbucks? What motivates the target market to purchase Starbucks? What other target market should Starbucks look at? Which other brands have a similar target market? Where Does Our Data Come From?