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The most downloaded articles from Electronic Commerce Research and Applications in the last 90 days. The limits of trust-free systems: A literature review on blockchain technology and trust in the sharing economy May—June Understanding consumer acceptance of mobile payment services: An empirical analysis May—June From e-commerce to social commerce: A close look at design features July—August A critical review of mobile payment research September—October What drives purchase intention for paid mobile apps?
Initial trust and intentions to buy: The effect of negative online consumer reviews on product attitude: An information processing view Autumn Factors influencing the adoption of internet banking: Past, present and future of mobile payments research: A literature review Summer Sellers then bid against each other in an attempt to offer the product or service at the lowest price. The third approach to online auctions is the Dutch auction.
In this approach, an item is offered online at a high opening price. At a predetermined interval, if no one has purchased the item, the price is lowered. This continues until someone is willing to purchase the item at the price offered.
E-commerce offers many benefits to businesses. First, e-commerce enables a business to extend its geographic reach to customers around the globe. For example, through e-commerce, customers no longer have to physically go to a brick-and-mortar store to purchase software. Not only can most software be sold over the Internet, but in many cases it can be downloaded directly from the Internet, thereby eliminating the costs not only of delivery but of packaging and storing the product as well.
However, even when a product needs to be physically delivered via a transportation carrier, e-commerce can facilitate selling to a larger market. E-commerce also can increase the speed at which transactions can take place. Transaction times are reduced because customers no longer have to wait in line to be served but can complete their own transactions over a secure network simultaneously with other shoppers. Although the transaction speed is irrelevant if the customer still has to wait for delivery of those items that are not available locally, e-commerce can save time because the customer does not physically have to go from store to store to locate an item.
Similarly, e-commerce can also increase productivity. Customers can lessen the time needed to find similar products and compare features and prices by doing their research online. This ability means that the customer can make a better informed decision but also make such decisions in a timelier manner, thereby helping the business's cash flow and saving the customer time.
As all too many small business owners learned the hard way after the dot-com bubble burst in , e-commerce is not a passive tool that magically brings in business and profits. Those businesses that were able to survive were those that had used the Internet as only one of many marketing channels and were able to fall back on other channels to market and sell their products and services.
One of the lessons learned from the bursting of the dot-com bubble is that e-commerce works best when it is only an extension of one's business, not the sole channel. The use of e-commerce is not an all-or-nothing proposition.
Businesses can — and in many cases must — have both traditional capabilities as well as e-commerce capabilities. There are a number of different ways that businesses can incorporate e-commerce into their strategy.
On one end of the spectrum is a primarily offline strategy with a primary channel that is offline and online marketing efforts playing only a supporting role. In this approach, the business may publish a website that provides customers with information about store hours and locations, describes the range of products that are sold, or offers customer-service options. For example, grocery stores may allow customers to go online to read the weekly sales flyer, send comments to the store or corporate manager, or find directions to various store locations.
However, to do e-commerce, the business must also allow customers to purchase items online. To do this, the offline-focused strategy is often used when a sophisticated distribution
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Research coverage includes eCommerce platforms and technologies and mobile eCommerce. Latest Research. For eBusiness & Channel Strategy Professionals. REPORT: The Forrester Automotive Wave™: European Websites, Q3 European Auto Brands' Sites Don't Meet Customers' Evolving Expectations. The Omnichannel Commerce Playbook. Online Shopping and E-Commerce. New technologies are impacting a wide range of Americans’ commercial behaviors, from the way they evaluate products and .
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