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Differences Between Quantitative & Qualitative Research

Differences

❶For example, a rating scale or closed questions on a questionnaire would generate quantitative data as these produce either numerical data or data that can be put into categories e. Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.

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Qualitative Research
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Quantitative Research

This means that you have a specific topic like: Then you tear the observation apart looking for patterns before making a general hypothesis. However, quantitative research methods take a general approach with a hypothesis, then tests the theory to find data that either proves or disproves it.

For instance, you theorize that heart disease is the leading cause of death in America, then work to prove or disprove that hypothesis.

Another huge difference between qualitative and quantitative research is compiling research data. For instance, after you have created your research project, you must decide the best method to collect data. If you choose to use surveys or polls, then you are employing the quantitative method. A survey consists of creating a number of questions for people to answer. However, a qualitative method uses a variety of ways to collect data.

The three main types of research design methods are qualitative, quantitative and mixed methods. The focus of this set of modules is qualitative research. However, the following introductory video, A Brief Introduction to Research Design, offers a brief explanation of each method and a comparison. Quantitative methods are used to examine the relationship between variables with the primary goal being to analyze and represent that relationship mathematically through statistical analysis.

This is the type of research approach most commonly used in scientific research problems. Following is a list of characteristics and advantages of using quantitative methods: There are a variety of quantitative methods and sampling techniques that will be discussed in detail in the other modules in this unit. However, following are examples of research questions where quantitative methods may be appropriately applied: The collection of numerical data through quantitative research methods lends itself well to large variety of research questions.

The following modules in this series will explore when to choose quantitative methods, how to write a good research question, types of quantitative methods, data analysis, ethics and many other topics that will lead to better understanding of quantitative research.

Introduction to Quantitative Research — The following PDF is an article that provides an introduction to quantitative research. Overview of Quantitative Research — Following is a narrated PowerPoint presentation that provides an excellent overview of quantitative research and the issues that will be discussed in these Research Ready modules.

A Basic Introduction — Following is a link to a Slideshare presentation that offers and overview to quantitative research and data. Strengths and Weaknesses of Quantitative Research — This link provides lists of the strengths and weaknesses of quantitative research.

Research Methods — This resource describes the basic characteristics of quantitative research and gives an overview of methodologies, as well as a comparison with qualitative research. Qualitative and Quantitative Research — The link below contains a chart that describes the characteristics of quantitative research and compares them the characteristics of qualitative research.

Qualitative data collection methods vary using unstructured or semi-structured techniques. The sample size is typically small, and respondents are selected to fulfil a given quota. Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables — and generalize results from a larger sample population. Quantitative Research uses measurable data to formulate facts and uncover patterns in research.

Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys — online surveys, paper surveys , mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.

Snap has many robust features that will help your organization effectively gather and analyze quantitative data. While defining quantitative and qualitative research based on their uses and purposes may be considered a practical approach for researcher, the difference actually lies on their roots: Procedures, designs, concepts, purposes and uses emanate from there.

Example on qualitative research referring to quality where problems are answered without generally focusing on quantity, are descriptions in words coming form interviews, discussions or observations. However when words are translated to quantity in order to describe or to generalize, then the research is now called quantitatitive research. The bottom lines are the questions: Many thanks for giving me clear understanding around the differences between the qualitative and quantative research.

Thanks a millions time. I was struggling to get an idea of how to approach the definitions.

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What’s the difference between qualitative and quantitative research? Susan E. DeFranzo September 16, Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods.

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Qualitative Methods Quantitative Methods Methods include focus groups, in-depth interviews, and reviews of documents for types of themes.

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Learn about the distinction between quantitative and qualitative methods of research, and some advantages and disadvantages of each. Learn about the differences between qualitative and quantitative research methods and when to take a deductive or an inductive approach to market research.

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Research Methods; Qualitative vs. Quantitative ; Qualitative vs. Quantitative Research. By Saul McLeod, updated A good example of a qualitative research method would be unstructured interviews which generate qualitative data through the use of open questions. This allows the respondent to talk in some depth, choosing their own words. On Methods: What’s the difference between qualitative and quantitative approaches? Editors Note: We are very fortunate to have Adar Ben-Eliyahu, Ph.D. our new Methods Editor, sharing with us her considerable expertise on research drossel.tk Ben-Eliyahu completed her doctorate in developmental psychology at Duke University, where she honed very strong skills in methods.