Skip Nav

Advantages of Primary Research: Get a First-Hand Experience!

Stay Informed

❶The results are, therefore, available to that organization only, providing an "insight edge" against the competition. May not be updated:

The Advantages of Primary Market Research

Choose a video to embed
Real Business Owners,

The different types of primary research include analysis, observation, surveys and interviews. Analysis involves data collection and organizing this in a way that supports the criteria you developed.

This comes into use when you want to find a pattern or trend. Observation involves taking organized notes about what is happening in the world. Surveys are a kind of questioning that is more rigid than an interview. It involves a large group of people and provides information which comes in useful when you want to learn the way a large population thinks.

There are even more sub-types of primary research and you can find out more with this article. The measure of how accurately studies really represent a group, community, people or a person it claims to represent is called representativeness. They also check the studies of other researchers to back their claims. When researchers use primary data, they observe data in real time and are at the scene where collection of data is going on.

Therefore, researchers can be certain that the recorded data is a reflection of reality. On other words, primary research is the closes form of information to the idea or the topic being studied. Information is a genuine, first-hand account that has not been altered by other scholars.

Unaltered, genuine information is more reliable particular for subjects such as history. In a sociological study, it is impossible to get the appropriate and necessary depth of a study when reporting on the level of a small group or individual when you use only secondary data. Directly recording observations, feelings, thoughts and words from primary data is a kind of depth that really solidifies studies to which general readers able to relate.

As a comparison to secondary data, primary data comes in quite useful. When a researcher finds primary data, sociologists can see how data measures up to studies that other researchers have done on the same subject. If the information does not match, there needs to be a justification of new findings which might result in new information that discredits a previous belief. When researchers do their own study, they can be aware of what bias is brought to the writing of that study and to research.

Here is a market research course that puts you on a fast track to finding out exactly what customers want. When researchers use primary data, there is maximum control about the method of collecting the data itself including for what purpose it is going to be used for, whom it is collected by and who it is collected from.

Primary research follows the scientific method, which involves forming a hypothesis and based on this, collecting data from experiments to prove whether or not the hypothesis is right or wrong.

It could even escalate to something very profitable, the way this market research course explains it. When students engage in primary research, they get to experience information in a direct, personal manner. In the subject of history, for instance, reading a period memoir written by someone of the same age will give students a first person, powerful look at events that happened in history.

One essential part of the process of learning is engaging students in primary research. Students are allowed to experience the material vividly when working with primary sources and doing experiments.

From secondary data one can form hypothesis and can evaluate the cost and efforts required to conduct own surveys. One can also note down issues, which are not covered from secondary research and, need to be addressed through primary research.

Secondary Researcher needs to understand various parameters and assumptions that primary research had taken while collected information. A term may have different meaning for different people, example a term 'youth' used is ambiguous and one needs to find what is the assumed age taken by primary researcher.

As we are not gathering our own information, first-hand, we are totally dependent on someone else's efforts. Primary researcher may have been biased or may have used questionable methods to collect data; this can be pretty risky for secondary researchers to base their report on such data. Information collected from books, historical surveys are usually not sync with the times and might have changed drastically. Thus making such information a foundation of research may be highly risky for the business or project.

Extensiveness of such information is its benefit as well as drawback. Organization will not get answers to their specific issues through this data directly and one needs to 'mine' further into it to get relevant information. Some of the secondary sources might have copyrighted their information and using them without permission can lead to various legal complications.

Newer Post Older Post Home. Subscribe to our mailing list.

New Marketing Book

Main Topics

Privacy Policy

Advantages of Primary Market Research 1) Targeted Issues are addressed. The organization asking for the research has the complete control on the process and the research is streamlines as far as its objectives and scope is concerned.

Privacy FAQs

Primary market research provides a number of benefits for businesses and organizations. Because the organization has complete control over the process, primary market research can be used to address specific issues.

About Our Ads

This part of our detailed tutorial on market research planning looks at the advantages of conducting primary research including the ability to address specific needs, greater research control, gaining an information advantage and more. Primary market research is what you do at your end so majorly depends on your plan for conducting market research and your resources you opt for. Primary market research have number of advantages like.

Cookie Info

In this article, we will deep dive into the topic of Market Research Techniques. We will start with 1) an introduction to market research, explore then 2) primary and 3) secondary market research, as well as finish with 4) the mistakes to avoid when doing market research. MARKET RESEARCH: AN INTRODUCTION Market Research is . May 27,  · Various methods are used to accomplish primary research including telephone interviews and questionnaires in market research, direct observations in physical science or by doing experiments. The term primary research is used widely in competitive intelligence, market research and academic research. Advantages of Primary Research Author: Jenniferc.